Philosophy As the company's name implies, Start emphasizes a strong beginning so that products can be elegant by conception; mechanically simple, ergonomically advantaged and easy to manufacture. Start also emphasizes thoughtful engineering and analysis including early prototyping. The staff believes in moving quickly from the sketchpad/computer to functional proof of principle prototypes. These early prototypes are designed to focus on proving out only the basic functional essence of a concept. This technique rapidly builds confidence in a concept and ultimately saves time and resources. Start's clients are routinely surprised at the speed with which working hardware follows concepts.

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