Alleta optimizes blood collection through automated venous blood draws. The device, named after the first female doctor in the Netherlands, Dr. Aletta Jacobs, allows phlebotomists and nurses to dedicate more time to patient care while also addressing critical healthcare staffing shortages.

“The name Aletta fosters a human connection with both healthcare professionals and patients—making Aletta more than just technology,” said Brian Joseph, cofounder and commercial director at Vitestro. “Patients and healthcare staff will interact with Aletta every day, and we want them to see her as an integral part of the phlebotomy team. By working alongside trained medical personnel, Aletta enhances precision and efficiency, ensuring a seamless experience and the highest quality of care for every patient.”