More than half of breastfeeding moms (68%) in the U.S. own a manual pump1, making it an essential tool. However, traditional manual pumps have seen little to no innovation in more than two decades. As a result, mothers who use them describe the experience as cumbersome, mainly due to the design of the pumps. According to a survey of women who use manual pumps, a lack of pumping discretion, difficulty using the handle, and clunky design are ranked among their top dissatisfactions with the traditional manual pump designs.2
“At Willow, we are relentlessly focused on designing products with women’s experience at the center. We don’t accept the status quo as ‘good enough’ especially when product categories haven’t been reimagined for decades,” said Sarah O’Leary, CEO of Willow. “Just as we reimagined – and transformed – the electric breast pump category with the world’s first in-bra wearable, we’ve built a manual pump that gives women pumping freedom without compromising output, comfort, or discretion. Willow Wave reinforces our commitment to elevate the experience for moms, one innovation at a time.”