“Intermittent catheterization is part of everyday life for many women, and the device they use should fit into that life as seamlessly as possible,” said Colby Wiesman, President and CEO, HR HealthCare. “Liv reflects our commitment to the bladder-management category, meaningful innovation, and women’s quality of life. By bringing clinically informed technology together with thoughtful, purpose-built design, we are expanding our portfolio with a product intended to support active women who self-catheterize.”

Liv incorporates design elements adapted from established intermittent catheter technologies to support hygienic self-catheterization. The self-contained catheter remains within a protective housing, helping minimize contact between the catheter and hands or external surfaces.^[1] Its soft silicone, pre-lubricated introducer tip is designed to help bypass the distal urethra, drawing on published evidence related to introducer-tip catheter designs and urinary tract infection outcomes among intermittent catheter users.